Blogging – This is no more restricted to vital few. Trivial many are now becoming the ace bloggers. Do you know the amount of resources in Google database? More than 8 billion documents and still counting….
So if you want to make your blog post to appear in the top of search results, you must not only charge it with your writing skills but supercharge with SEO. How to do this? The answer is simple but the process is not.
Satisfy search engines, not just your readers
Okay, I said satisfy search engines; now the obvious question in your mind currently is “how” isn’t it?
Well before knowing about how to satisfy Google, you must know the architecture involved in each search. Search through search engines isn’t similar to manual search; of course searching 8 billion documents and sorting isn’t an easy chore.
So what the top search engines do is that they deploy bots to search and sort these upon every query/search by the user. The bots aren’t simple stuff; they are categorized into spiders, crawlers, etc. Less common search engines get the aid of these top search engines’ database.
Now that what is really happening behind every Google search; you must optimize your blog post in such a way that it falls in the eyes of these bots (as a best one).
Enrich Quality, Diminish Quantity
All search engines have a common phenomenon of displaying posts with less usage of words at the top of search results. Yeah, when two posts are there on same topic then the smaller post is more likely to be displayed first by the bots (of course few other factors are also involved).
The successful blog post is the one wherein the blogger is capable of writing small posts with high quality content (rich use of keywords etc). However if your title demands you to write larger posts then try to be more conscious in the other factors (discussed below).
Factoid: Optimum blog size is 500-5000 words or 2000-20000 characters.
Keyword, Key Phrase are the Key Factors
Bots generally search through keywords, so choose the keywords relevant to your topic. There’s more; you must optimally use keywords in your post. While less usage of keywords lead to less SEO, over usage will make your post get struck with SPAM filters.
Additionally, you can bold, italicize your keywords. You can also enhance the probability of bots selecting your post by using title tags (<title> or <h> tag for the keywords).
Factoid: The optimal keyword density is 5-7%. Also scatter the keywords in such a way that the beginning of the post has more density than the remaining.
The next key factor is key phrase. Key phrase is nothing but a collection of 2 or more keywords or long tail keywords. Key phrase is very vital and the usage of key phrase can be split. Let me illustrate with help of an example
If key phrase of a blog post is concert ticket booking, then the whole phrase can be used for 2 or 3 times, the words separately (concert, ticket, booking) should be used 3-7 times each (depending on length and the concept).
Factoid: Try using the key phrase in the main title; it will attract the bots even more.
To bots’ eyes recently updated blog posts are more visible. Thus you must keep updating your posts in form of comments, discussions, etc. Occasionally you could also add new content, by updating the post.
But make sure that you don’t update your published post too much just for SEO sake; you could be penalized.
If you just create a blog post and leave it forever without caring about it then bots will categorize your post to be a dead one and will deliberately lower your page rank.
Factoid: The more visits you blog post gets the more will be the probability of your post to obtain top positions in the search result.
When you write a blog post add links to your other posts or reference posts. This is very constructive since the bots will check the links more than normal texts. This will in turn help both the posts to get maximum exposure.
However don’t over flood your post with links. That will distract the readers and will also drain pagerank.
Factoid: It will be even more advantageous if your link also contains keywords or key phrase.
With the above said facts you can surely supercharge your blog posts with SEO and get high rankings. However you need to supercharge your blogs also, to get better than the best in the competitive blogosphere.